Why Black Friday is a scam for things you don't actually want
Retail discounts push you toward what stores need to move. Real savings start from what you were going to buy anyway.
Black Friday is built on a PUSH model: a retailer decides what inventory it needs to clear, marks it down, and manufactures urgency so you buy it before you think. The discount is real, but it's a discount on their agenda. Nobody wakes up in November needing a third air fryer — yet millions of us end the weekend owning one, because the deal found us before the need did.
Caffila runs the opposite direction. You tell us what you already intend to buy — a specific car, a recurring house clean, a driveway repair — and we pool that intent with neighbors who want the same thing. That's a PULL model: demand goes first, and businesses compete to win a group of committed buyers. No countdown clocks, no doorbusters, no persuading you to want something.
The difference shows up in the math. A doorbuster saves you 40% on something you didn't need, which is another way of saying you spent 60% of the price for nothing. A basket saves you 8–15% on something you were buying regardless — and every dollar of that is real. This holiday season, skip the line. Put the thing you actually want on a wishlist, and let the group do the negotiating.